Invest in Us!

We want to build stronger community, create more jobs, and GROW, so we're raising funds through small business bonds on @thesmbx marketplace. They start as low as $10 and investors will receive monthly payments at 11.5% interest over a 5 year period.

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Paraíso Plant Studio is a people-centered house plant nursery and Berkeley’s largest house plant destination. With a focus on community they strive to inspire hope and joy through our intentionally inclusive and education-based plant space.

Our Story

When I started my business in 2018, I had been struggling with postpartum depression for 2 years. Gardening and plants had been key to my recovery, and I wanted to share this powerful tool with others. I began by selling plants and what I called “plant chandeliers,” one-of-a-kind hanging plant holders and terrariums from antique chandeliers and lighting fixtures, at local markets and festivals. I started with a $300 investment and within one year I was able to open our first brick and mortar store. By 2021, we had generated $1M in revenue, and secured our first long-term lease in one of the most highly sought-after shopping destinations in the Bay Area, in Berkeley’s Fourth Street shopping district. Since then, through Covid and drastic changes in socio-economic conditions, we have created stability for our business and our team. 

Today, we are a highly regarded houseplant nursery. Both my background in Interior Design and Community Organizing shape our business model. We are values-forward, community builders, and culture creators who embrace change. Through our passion for house plants, we create community by forming deep and earnest relationships with our customers. We focus on meeting customers where they are in their plant journey and providing accessible plant care education so that they are successful at caring for their plants. Resulting in an incredible returning customer rate and help people who think they are plant killers become plant people.

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Our Business Plan

We have obtained a lease 2 doors down from us that is almost 3x the size of our current space. This will increase our street visibility, inventory and customer capacity, and allow us to combine our floral business with our growing workshop and plant jobs. Estimating scaling our business by double our revenue and diversifying into other areas for additional growth opportunities. It will also help us create more fail-safes and pivot plans to maintain stability in the event of an economic downturn.

Use of Funds

We will use the funds raised for working capital for a new location expansion, labor, and inventory.

  • $235,000 (94.0%) - Working capital- expansion to new location, labor, and inventory
  • $15,000 (6.0%) - SMBX Funding Success Fee
Calathea Care

Calathea Care

Calathea Care

Calathea have the most beautiful foliage that look straight out of a beautiful painting. They come in so many varieties and make exceptional centerpieces for your plant collection, they also help clean your air. Over time, Calathea can grow into nicely compact bushes between 2’ and 3’ tall and wide, though some varieties can be even larger. Our plants are greenhouse grown and acclimated to thrive in an indoor environment.

Type: Ornata, Rufibarba, Warscewicziishop all Calathea

Light: 

  • Prefers moderate to bright, indirect light; avoid direct sunlight 
  • Direct sun will burn foliage

Water: 

  • Likes to stay consistently moist; never let it dry out
  • Water roughly once a week 
  • Certain varieties are more sensitive to chemicals and metals in tap water; distilled or filtered water can help reduce browning.

Humidity

  • Requires high humidity; a humidifier, misting daily, or keeping it on a bed of wet pebbles, is beneficial

Soil Type: 

  • High quality moisture-retaining potting soil mix
  • 50 percent potting soil, 20 percent orchid bark, 20 percent charcoal, and 10 percent vermiculite/perlite

Toxicity Level: 

  • Non-toxic; great choice for cat owners 

Additional Information:

  • Brown spotting and crispy leaves are a sign of chemical burn from tap water  
  • Not tolerant to cold temperatures
  • May go dormant during winter; cut back watering during winter

Who should get this plant: A good plant for those with a watering day, consistent waterers, or if you are observant and can train yourself to notice signs of thirst in your plant. If you are new to owning plants, don’t be afraid of Calathea, they are incredibly beautiful and communicative plants - meaning, if they are unhappy they will tell you in dramatic ways, like leaf curling and flopping in time to fix the problem.

 

In depth care: 

Light: Calathea will thrive in bright, filtered light, but can tolerate moderate light too. Direct sun will burn the leaves unless it’s limited to only very early morning light. In a space with very little natural light, a grow light can be added to ensure the plant’s ability to photosynthesize and grow.

Water: Always keep your Calathea’s soil moist, never let more than just the top layer dry out or your Calathea may wilt and dry. When you repot it, make sure it is in a high quality moisture-retaining potting soil mix.

Humidity: Calathea like humidity, this is a great plant for a bright bathroom, or slightly moody corner of your space where you have a grouping of other humidity loving plants. Grouping plants together helps increase the humidity in the area immediately surrounding the plants. You can also supplement with a humidifier.

Temperature: Calathea are good office plants, but if your office (or home) is temperature controlled, it’s important not to put Calathea in the way of any vents or breezy windows.

Pests: Spray Calathea leaves above and below with Neem oil monthly to prevent pests like spider mites from infesting your plant.

 

More Info:

It’s normal for this plant to have strong reactions to temperature fluctuations or hard water. If you have hard water or water with a lot of chlorine, filtering your water will help. You can also bottom-water your Calathea by filling a bowl with water and sitting your plant in the water for about 10-20 minutes while the soil saturates with water, then promptly remove the water dish. Never let a plant sit in standing water to avoid root rot.

If your Calathea leaves are curling, it can mean the sun around it is too bright or it needs more humidity. It is normal for a few leaves here and there to occasionally curl or dry out. Dry leaves and dry edges can be clipped off with clean scissors. 

Dormancy: Calathea can go dormant, if this happens, don’t worry, it will come back. Lessen your watering routine slightly and be patient for a few months while you experience the natural cycle of these beautiful plants.

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